You can't outgrow
bad unit economics.

We build the models that help you decide where GTM capital goes (by ICP, by segment, by channel) before you spend it, not after you've scaled the mistake.

Fractional GTM Finance

How We Help

Fractional GTM Finance services for B2B SaaS, AI, and Cybersecurity companies between $50M and $500M ARR.

What is GTM Finance?

GTM Finance is the financial discipline for a company's go-to-market engine: sales, marketing, and customer success. It covers budgeting, forecasting, sales capacity planning, and investment analysis, treating GTM spend as one connected system instead of three separate departmental budgets.

Budgeting, Annual Planning and Headcount Management
Revenue Forecasting & ARR Management
Sales Capacity & Productivity Modeling
GTM Investment & Efficiency Analysis
Scenario & Predictive Modeling
Unit economics driven ICP analysis
GTM variance analysis (sliced by new logo and existing business vs. plan, benchmarks, time)
Executive reporting
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GTM Finance Collective

Join the next session.

CFOs and CROs rarely work from the same forecast, so this live session shows how to build one plan that ties to strategic goals and that everyone believes. Hosted by Modeling Machines, with Pacer AI and Modern Revenue.

Topic Revenue Planning & Forecasting - Where CFO Meets CRO
Date & time Friday, October 2 at 2 PM Eastern (11 AM Pacific)
Hosts
Register for the next webinar

The founder

Scott Stouffer

Scott Stouffer is a 6X CEO / 4X Founder, currently the CEO & Founder of Modeling Machines. He took his first company, Visual Networks, public in 2001 and grew it to a peak market cap of $3 billion.

Since 2011, Scott has focused much of his energy on growth and late-stage tech companies, building quantitative data and process models that uncover waste, inefficiency, and friction in the go-to-market function.

His method was effective enough (a 71% CAC reduction and 47% faster sales cycles in six months at his last SaaS company, Salsa Labs) that he's spent the years since helping dozens of B2B companies drive faster, capital-efficient growth through board, advisory, and fractional executive roles.

Book time with Scott